Web
SEO Basics for a Small Business Website
You do not need an agency retainer to rank. You need pages that answer real questions and a site that loads quickly.
Search engines are trying to answer a question. Your job is to be the clearest answer.
Write pages for questions, not keywords
"Mobile app development" is a keyword. "How much does an app cost in Kenya" is a question someone actually types. Pages built around questions win because they match intent.
Fix the technical basics once
A unique title and description per page. One H1. Descriptive alt text. A sitemap. Images compressed properly, because a page that takes six seconds on mobile data loses the visitor before it ranks.
Be findable locally
Claim your Google Business Profile, keep your name, address and phone number identical everywhere, and collect reviews.
Give it time
Meaningful movement takes months, not weeks. Publish consistently and measure with Search Console rather than guessing.
